Meltwater

Meltwater 是一款面向营销增长场景的品牌管理工具，适合品牌推广、内容营销与效果优化。

主要功能

• Monitoring global news and media coverage for brands
• Tracking social media mentions and trends
• Measuring PR campaign reach and earned media value
• Managing social media publishing and analytics
• Identifying and engaging with influencers

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